<h7>New app serves up steady stream of witty content and trending topics across key interest categories for the perfect complement to your morning coffee.</h7>

SEATTLE, WA (May 16, 2012) -- Zumobi, a leading mobile media company, today announced an extension to its partnership with Ology Inc., a social discovery and networking company, launching the site’s first app for Android devices.

The Ology Android app offers users a steady stream of what’s trending and relevant on the Web across key interest categories that include music, film, fashion, politics, sports, TV and more. On the Ology site, both users and professional editors post content in “ologies.” These topic-focused groups can be both followed by and created by users.

“We are thrilled that Android users can now access Ology directly from their smart phones,” said Ology CEO & Co-Founder Beth Haggerty. “The new Android mobile app provides the Ology experience in a quick and easy-to-view format.”

To ensure Ology app users have a seamless advertising experience, Zumobi implemented the company’s new rich media mobile ad platform. Through the Zumobi Brand Integration (ZBi) platform, Ology can offer brands an immersive advertising experience that is highly organic and complementary to the app design. This provides an innovative way for leading brands to truly connect with and engage their audiences on mobile devices.

By incorporating a constant stream of inside news, exclusive interviews, opinionated content and hilarious lists from the Ology website consumers know and love, Android users will be able to stay connected to topics they are passionate about. Building upon its vision that apps should create a participatory experience, Zumobi worked with Ology to also enable commenting features within the app so that users can dive into conversations, rants, raves, and controversial debates happening on the Ology site.

The new mobile app for Android comes as a result of the success both companies saw last fall with the Ology app for iPhone, which was featured in the iTunes app store and received an average user rating of 4.5/5 stars.

“We are excited to once again partner with Ology to extend their content to Android users in a meaningful way,” said Ken Willner, CEO at Zumobi.

The Ology Android app is free to consumers and is currently in the Android App Store. To download the app for Android devices, click here.

About Zumobi

Zumobi is a leading mobile media company that partners with top media brands to publish applications and provide integrated advertising experiences on next-generation smartphones and connected devices. Zumobi's portfolio of applications comprise The Zumobi Network, a premium mobile app network that offers brand advertisers a high-quality, transparent and brand safe environment to showcase their brands and engage with their audiences. Through Zumobi's Brand Integration (ZBi) rich media ad platform, the company enables leading advertisers to truly connect with consumers in a way that is highly immersive, yet organic to the app experience. To learn more, visit www.zumobi.com or follow Zumobi on Twitter @Zumobi.

About Ology Inc.

Ology is a social discovery and networking site built for consumers to share content and conversation around their interests and passions. Both users and Ology’s talented and hilarious editorial staff creates content that spans music, film, TV, celebrity, geek, sports, humor, politics, as well as countless other niche passions and topics. Ology’s mission is to put people’s passions at their fingertips by bringing them closer to the things they love and closer to others who share those interests. More information can be found at www.ologycorp.com.

<h7>The NBC Politics App gives users a seamless advertising experience through Zumobi's new rich media mobile ad platform </h7>

<h7>App delivers the power of NBC News’ political reporting with all the latest news and analysis</h7>

NEW YORK – May 3, 2012 – NBC Politics today launched a new app for iPad and iPhone that brings users inside the 2012 election with a collection of videos, reports, and interactive tools, graphics and games from the best team in politics. The NBC Politics App delivers the power of NBC News’ political reporting right to your fingertips – anytime, anywhere—from trusted journalists like David Gregory, Chuck Todd, Andrea Mitchell and the network’s deep bench of correspondents and contributors. NBC News’ trusted political experts cover every angle of the political landscape to give users the latest news and best insights and analysis from Capitol Hill and the White House to the campaign trail.

“With all eyes on the 2012 election, the NBC Politics App delivers the best political content and reporting – wherever you are. This all-access, easy to navigate resource puts the full power of NBC News in your hands, from the top headlines and stories to innovative features that allow serious political junkies to dig even deeper,” said David Gregory, moderator of NBC News’ “Meet the Press.”

“We're excited about offering this interactive, up-to-the minute experience for the depth of our political coverage this election season," said Jennifer Sizemore, msnbc.com general manager and editor-in-chief. "The expertise of the NBC Politics team is the essential ingredient for this app, which is another entry in our strategy to give our audience what it needs, wherever and whenever it needs it."

The NBC Politics App Features Include:

VIDEO: Watch the latest agenda-setting interviews and reports from “Meet the Press with David Gregory,” “The Daily Rundown with Chuck Todd,” “Andrea Mitchell Reports,” and NBC News’ entire line-up of trusted news broadcasts and platforms.

BATTLEGROUND MAP: During the run up to the general election, this interactive map will give users the tools to test potential electoral vote outcomes. How do different state election outcomes add up to 270 electoral votes needed for victory? With the interactive Battleground Map, users can test out different scenarios, play along with NBC News political experts and create personalized outcomes with the chance to see their map on-air or online.

TIP SHEET: Get the daily “Tip Sheet” from NBC Politics – a round-up of the day's most memorable, must-know moments and headlines.

LIVE ELECTION RESULTS: Watch the election results unfold in real-time on the NBC Politics App.

CANDIDATES: Learn the details about each Presidential candidate through in-depth profiles and get the latest headlines related to each candidate.

SHARE: Use the NBC Politics App to share articles on Facebook and Twitter and to follow @NBCPolitics for the latest updates and exclusive reports from NBC News journalists on the campaign trail.

Designed and developed by design firm Method, the app delivers an engaging and complete experience for those following the political trail.

The NBC Politics App gives users a seamless advertising experience through Zumobi's new rich media mobile ad platform. Through the Zumobi Brand Integration (ZBi) platform, NBC Politics can offer brands an immersive advertising experience that is organic and complimentary to the app design.

The NBC Politics App is sponsored by Nissan and Liberty Mutual Insurance.

Click here to download the NBC Politics App for free from the App Store on iPad.

Featured at GigaOM, Zumobi co-founder John SanGiovanni reflects on the shifting importance of hardware platforms in personal computing.

<br>

"No one disputes the transformative change that desktop and mobile computing platforms have had on human communication in recent years. While the hierarchy of these devices is continuously evolving, phones are increasingly replacing desktops and laptops as the primary computing device in our digital lifestyle. Google found that more people have a mobile internet-capable device than a PC or laptop in five key markets (U.S., UK, Germany, France and Japan). In the U.S., this figure is eight percent greater.

"We’re also seeing growth in a complementary concept — let’s call it Nomadic Computing 2.0. In this model, the phone itself plays a central role in powering computing beyond its own small form factor. As the vice president of product design for the mobile media company Zumobi, I’ve noticed an interesting trend in the next generation of mobile user experiences. Increasingly, the functions and user interface scenarios that were once the purview of our other devices (PCs, laptops, TVs) are being powered directly by the computing hardware and software within our phones."

Read the rest here at GigaOM.

As the awards season kicks off this year, we wanted to take a moment to thank The Webby Awards for naming our MSNBC.com app as an honoree for best news app on handheld devices. The official honoree distinction is awarded to the top 15% of all entries that exhibit remarkable achievement to the International Academy of Digital Arts and Sciences (IADAS). The judging panel, comprised of web industry experts, including media mogul Arianna Huffington, Skype CEO Tony Bates, and Instagram co-founder Kevin Systrom, selected our MSNBC.com app among the best from the nearly 10,000 entries this year. We’re flattered to receive this recognition from the IADAS, and thank our partners at MSNBC.com for their commitment to and support for this app. Zumobi is pleased and humbled to be noticed among internet and media elites for its work and leadership within the mobile industry.

Want to check our award-winning app for yourself? Click here to download the app for your iPhone, iPad,, Android device or Kindle Fire.

All of Zumobi's apps are 'retina-ready,' making the most of the phenomenal hardware capabilities of current iPhone, iPad, and iPod Touch models from Apple.

For those not in the know, 'retina display' is the term coined by Apple to describe their clearest, most vibrant displays. From their website:

<h7>"...the Retina display’s pixel density is so high, your eye is unable to distinguish individual pixels. Which means text in books, web pages, and email is crisp at any size. Images in games, movies, and photos pop off the screen. And everything is sharper. By developing pixels a mere 78 micrometers wide, Apple engineers were able to pack four times the number of pixels into the 3.5-inch (diagonal) screen found on iPhone 4S and iPhone 4. The resulting pixel density — 326 pixels per inch — makes text and graphics look smooth and continuous at any size.</h7>

Zumobi has earned a reputation for constantly updating apps to incorporate the coolest, latest features available in the wireless world. Click here to see a complete list of our awesome apps from the iTunes App Store.

<h7>Zumobi provides men’s NBA basketball fans an all-access pass with Sporting News Pro Hoops app for iPhone and Android, just in time for the NBA Playoffs</h7>

SEATTLE, WA – April 5, 2012 – Zumobi, a leading mobile media company, today announced the launch of Sporting News Pro Hoops for iPhone and Android. Published in partnership with Sporting News, the app provides a one-stop portal for all NBA basketball scores, standings, stats, team updates, and more. The app also offers unique video and social features including live updates, sending users instant team alerts and making sure they never miss a moment.

“Last year’s NBA Playoffs garnered an average of more than 17 million viewers, indicating that people are more excited than ever about the world of NBA basketball.”said Shaun Koiner, VP of Marketing at Sporting News. “Sporting News Pro Hoops provides fans with a fresh, easy way to stay up-to-date on everything that matters to them, whether that’s following an individual player or numerous teams. The news and Twitter feed integration provide instant gratification – a feature that today’s consumers demand.”

With the launch of Sporting News Pro Hoops, life just got a little sweeter for fans of NBA basketball. Just in time for the Playoffs, the application enables users to add all of their favorite basketball teams to their home screen for scores at a glance with easy on-the-go access. The mega-fan who follows several teams can add multiple favorites to quickly swipe their way through dynamic content. Each team page includes a full-season schedule, roster, custom news feed, and Twitter feed, so users can stay on top of all the NBA scores, player details, and in-depth post-game recaps. League standings, scores and player information refresh constantly, keeping basketball fans in the game. For the statistic-lover, the app offers daily offensive and defensive leader lists for points, assists, rebound, blocks, steals, and more.

“We’ve seen an increased demand for personalized experiences within apps,” said Ken Willner, CEO of Zumobi. “As a result, premium brands are looking at customization features as a way to connect with consumers and increase engagement. The Sporting News Pro Hoops app is one of the first to offer innovative features like home screen tagging to create a unique experience for each user. As the mobile industry evolves, Zumobi continues to provide its partners with new and unique capabilities that drive downloads and extend user engagement. ”

Sporting News Pro Hoops is an upgrade for Sporting News NBA Pro Basketball and is free to consumers. The app is currently running on the Zumobi Brand Integration (ZBi) rich media ad platform.

To download Sporting News Pro Hoops for the iPhone visit: http://itunes.apple.com/us/app/sporting-news-pro-hoops/id306348322?mt=8

To download Sporting News Pro Hoops for Android visit: https://play.google.com/store/apps/details?id=com.zumobi.nba

<h7>About Zumobi</h7>

Zumobi is a leading mobile media company that partners with top media brands to publish applications and provide integrated advertising experiences on next-generation smartphones and connected devices. Zumobi's portfolio of applications comprise The Zumobi Network, a premium mobile app network that offers brand advertisers a high-quality, transparent and brand safe environment to showcase their brands and engage with their audiences. Through Zumobi's Brand Integration (ZBi) rich media ad platform, the company enables leading advertisers to truly connect with consumers in a way that is highly immersive, yet organic to the app experience. To learn more, visit www.zumobi.com or follow Zumobi on Twitter @Zumobi.

<h7>About Sporting News</h7>

Sporting News is a multi-platform sports media company catering to real sports fans through high-quality original content, the curation of recommended content from outside sources and the deep integration of social tools in its products. Its products are available across print, web, mobile and tablet devices. Sporting News is a division of American City Business Journals, Inc., publisher of 41 city business journals, SportsBusiness Journal, SportsBusiness Daily, NASCAR Illustrated and Inside Lacrosse.”

Contact: Stephany Rochon Barokas PR for Zumobi Zumobi@barokas.com (206) 264-8220

<h7>Just because a brand is greatly admired doesn't mean the consumer will have a connection.</h7>

Laurie Sullivan at Media Post gives readers an overview of Zumobi's exciting new ad platform:

<span>The ZBi platform, which integrates into the mobile or device app, eliminates the traditional advertising ad units that typically confine the image within a box. It also allows brands to change the ad on the fly. The placement makes it look as if creative directors designed the page around the ad, integrating the creative piece with other text and images. Popular Science, Corning Glass, Ford, Mercedes, Sprint, Bank of America, Disney and Xbox are among the brands that have been quietly rolling out apps integrated with the service.</span>

Click here to read the rest of the article at MediaPost.

<h7>Adotas' Brian LaRue gets the inside skinny from Zumobi luminaries Ken Willner (CEO) and John SanGiovanni (VP/Product Development) about brand integration and strategies to improve mobile advertising through engagement.</h7>

<span>According to Willner, the platform allows for what he called “participatory advertising” via its incorporation into social media. By providing branded content and experiences to which users can add their own content (and, ideally, share with their networks), there’s a “living HTML experience you can come back to.”</span>

Click here to read the rest of the story.

<h7>Evolves Mobile Advertising to Brand Integration</h7>

SEATTLE, WA., March 6, 2012 --Zumobi, a leading mobile media company, today announced the Zumobi Brand Integration (ZBi) platform, a rich media advertising advancement that enables innovative mobile experiences through holistic brand integration into apps. Developed by publishers for publishers, Zumobi tapped into their extensive experience publishing many of the most successful media apps to create ZBi in order to provide more compelling brand experiences and drive meaningful interactions with consumers on mobile and tablet devices.

“As an app publisher ourselves, we recognize how challenging it is to integrate advertising into apps in a way that is both elegant and effective for brand advertisers,” said Ken Willner, CEO of Zumobi. "By bringing a more holistic approach with the ZBi platform, we are addressing a major pain-point for publishers and providing advertisers with brand experiences that can be so organic, they blur the lines between content and advertising.”

With industry experts projecting the mobile ad market to reach $2.6 billion in the U.S. this year, media publishers are faced with the challenge of creating meaningful connections with consumers through both content and advertising. ZBi enables brands and publishers to run mobile campaigns that are seamlessly integrated into the overall content experience. With more than 60 apps published and 17 mobile media patents filed, Zumobi developed the ZBi platform based on years of industry experience. From the calculated timing and deliberate sequencing of brand placements in an app, to immersive social features like OneTouch Social sharing and user-generated content, ZBi strikes a perfect balance between art and science.

“Brands are created through experiences and interactions, not just advertising,” said Clark Kokich, Chairman of Razorfish. “In the mobile world, these opportunities are endless and marketers must leverage them to provide a real value to consumers. Zumobi has fully embraced this philosophy with ZBi and created a platform that delivers truly integrated brand experiences beyond simply advertising. This is a real game changer for mobile.”

"Millions of people rely on the world-class brands in the Msnbc Digital Network to get their news, and consider NBC News anchors trusted friends,” said Charlie Tillinghast, President and Publisher of the Msnbc Digital Network. “When consumers are on a first-name basis with your brand, the mobile experience you're delivering is personal. When the content is premium, the ad experience has to match. This new ZBi platform takes the advertising from passive to interactive and relevant, and that enhances the entire mobile experience for our brands, advertisers and consumers."

Key features of the ZBi platform include:

• OneTouch Social for easily sharing content with social media circles

• Footprint allowing users to pin an ad experience they find interesting to their home screen that can be dynamically updated by the advertiser in real-time

• Photo UGC capabilities enabling brands to develop campaigns that include integration with a user’s camera or photoroll

• Special Branded Content Sections offering an exciting opportunity for brands to present unique content of interest to their target audiences in the context of an app

• Measureable Results providing full metrics transparency and 3rd party reporting

• Ease of Scalability with cross-platform support and user interactions

"Bonnier has continued to partner with Zumobi for one simple reason; they understand the unique opportunities and challenges we face on the publishing and advertising side,” said Gregg Hano, SVP of Bonnier’s Technology Group. “The ZBi platform enables us to create elegant mobile experiences for our advertisers that captivate rather than distract our readers."

ZBi is currently available and supports the full spectrum of mobile devices including iOS and Android platforms, tablets and smartphones. Zumobi has partnered with top media brands such as msnbc.com, TODAY, Popular Science, Motor Trend, Good Housekeeping, Sporting News and TLC to publish mobile apps and leading advertisers such as Best Buy, Bank of America, Ford, Disney, Pepsi, Kraft, JC Penney, Citibank and Sprint have run campaigns through Zumobi. For more information about ZBi, please visit www.zumobi.com.

<h7>About Zumobi</h7>

Zumobi is a leading mobile media company that partners with top media brands to publish applications and provide integrated mobile advertising experiences on next-generation smartphones and connected devices. Zumobi's portfolio of applications comprise The Zumobi Network, a premium mobile app network that offers brand advertisers a high-quality, transparent and brand safe environment to showcase their brands and engage with their audiences. Through Zumobi's Brand Integration (ZBi) rich media ad platform, the company enables leading advertisers to truly connect with consumers in a way that is highly immersive, yet organic to the app experience. To learn more, visit www.zumobi.com or follow Zumobi on Twitter @Zumobi.

SEATTLE, WA – March 1, 2012 – Zumobi, a mobile media company, today announced that Ken Willner, CEO, and Patricia Clark, vice president of sales and sponsorships, will speak on app monetization and driving digital sales in publishing at upcoming industry conferences this month. At MediaPost’s OMMA Mobile conference, Willner will present insight and observations on successful app publishing business models and the race to monetize on a mobile platform. Additionally, at the Exceptional Women in Publishing’s (EWIP) Women’s Leadership Conference, Clark will discuss best practices for building sales by engaging customers through mobile devices, as well as trends and key developments within the publishing industry.

<h7>EVENT & SPEAKER DETAILS:</h7><br>

<span>EWIP Women’s Leadership Conference (http://www.ewip.org) Session: How to Build Sales Across Digital Channels (Track A) When: Wednesday, March 7 @ 2:15 – 3:15 pm Where: Parc 55 Hotel: Level Four</span>

<span>OMMA Global (http://www.mediapost.com/ommaglobal/track/omma-mobile/) Session: Can Advertising Really Support Mobile Content? When: Tuesday, March 20, 2012 @ 12:15pm Where: San Francisco Marriott Marquis</span>

The EWIP Women’s Leadership Conference is an annual event designed to showcase emerging best practices in the publishing industry through a highly interactive program featuring cross-platform expertise, examples of great partnerships and collaborations, and sessions from innovative leaders in publishing and media who will share strategies for new content and revenue opportunities. At the conference, Clark will participate in a session titled “How to Build Sales Across Digital Channels.”

Later this month, Willner will speak at MediaPost’s OMMA Mobile conference on a panel titled “Can Advertising Really Support Mobile Content?” OMMA Mobile is a specialized track within the OMMA Global series devoted to mobile marketing, media and advertising practices of the Online Industry.

<h7>About Zumobi</h7><br>

Zumobi is a leading mobile media company that partners with top media properties to publish applications and provide unique mobile advertising experiences for next-generation smartphones and tablets. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising experiences and sponsorships with primary access in top media apps like MSNBC, Today Show, Sporting News Pro Football, PopSci.com, MOTOR TREND News and many more. For more information, go to www.zumobi.com. Follow Zumobi on Twitter @Zumobi.

<h7>Contact:</h7><br>

Stephany Rochon Barokas Public Relations Zumobi@Barokas.com 206.264.8220